Know Your Audience
September 2017
Dear Bettie:
During a recent presentation to my supervisor (the Dean) and me (Research Project Manager), software sales people began the meeting by defining data for us. Perhaps they didn’t know they were meeting with seasoned research professionals!
They used several terms which certainly did not resonate within a clinical research environment. I was almost embarrassed for them.
Following our meeting, I […]
Each year I make an effort to learn from big business acquisitions. When Facebook bought Instagram, I coached clients to prepare for more visual communication. When Microsoft bought LinkedIn, I focused on the importance of developing leads online.