Monthly Archives: April 2017

Growing Them-Centric Businesses

Tom, a champion of the knock-on-the-door and leave a brochure cold calling sales method, understands that his formerly fruitful sales tactics don’t work in 2017.

✔ He’s willing to exchange his brochure for video.
✔ He’s adopted digital and online marketing.
✔ He’s embraced change.

At a recent meeting, Tom told me he’s making videos to send […]

Bob Martin2018-03-22T11:38:00-05:00April 6th, 2017|Business Growth|

Addressing the Expectation Elephant

April 2017

Dear Bettie:

I could be a Millennial, a Gen Xer or a Boomer. What I’m experiencing day in and day out is a challenge among all generations. Each believes its way of doing things is the only way.

Millennials expect fast, easy-to-access technology, open communication, supervisor feedback, inclusion and a flexible work environment.

Gen […]

Bob Martin2018-03-16T11:10:04-05:00April 5th, 2017|Multigenerational Workforce|